Chevron Industrial Performance Group Video Series
Roles: Creative Direction
This series underscored the critical importance of gear oils and their role in extending the lifespan of vital equipment such as wind turbines and electric generators. Our primary objectives were clear; educate target customers, sales teams and industrial distributors about gearbox challenges, prevention methods, and most importantly, how Meropa oil could offer superior protection. Themed as a series of missions—we employed various creative strategies; we developed engaging concepts, carefully constructed scripts that told the story of relentless gearbox protection, appended educational content, and widely distributed the videos via multiple online channels to an international audience. By transforming complex technical information into a captivating, easily-understood format, our strategies successfully enhanced customer learning and heightened global product awareness.
Roles: Creative Direction
This series underscored the critical importance of gear oils and their role in extending the lifespan of vital equipment such as wind turbines and electric generators. Our primary objectives were clear; educate target customers, sales teams and industrial distributors about gearbox challenges, prevention methods, and most importantly, how Meropa oil could offer superior protection. Themed as a series of missions—we employed various creative strategies; we developed engaging concepts, carefully constructed scripts that told the story of relentless gearbox protection, appended educational content, and widely distributed the videos via multiple online channels to an international audience. By transforming complex technical information into a captivating, easily-understood format, our strategies successfully enhanced customer learning and heightened global product awareness.
Mission 1: Introduction
Mission 2: Failure Threats
Mission 3: Micro-pitting Prevention
Mission 4: Bearing Protection
Mission 5: Selecting Lubricants
Mission 6: Preventative Maintenance
Results and Outcomes:
140% more views than any other Chevron Industrial Performance Group video over a 6 month period
140% more views than any other Chevron Industrial Performance Group video over a 6 month period
32% higher retention rate than YouTube average
Over 6,000 combined views on YouTube
Awards:
AMA Crystal Award, Best Video Marketing Series
AMA Crystal Award, Best Video Marketing Series
BMA Lantern Award of Excellence
W3 Awards, Silver - Effects and Motion Graphics