Chevron Industrial Performance Group Video Series
Roles: Creative Direction, Storyboards, Casting
Challenge: Our primary objectives were clear; educate customers, service technicians, sales teams and industrial distributors about gearbox challenges, prevention methods, and most importantly, how Meropa gear oils could offer superior protection.
Solution: Themed as a series of missions—we employed various creative strategies; we developed engaging concepts, carefully constructed scripts that told the story of relentless gearbox protection, appended educational content, and widely distributed the videos via multiple online channels to an international audience. I worked closely with our copywriter to develop detailed storyboards and directions for our design team and video production partners. Using a combination of 3D, actors on green-screen, audio engineering and more, we transforming complex technical information into a captivating, easily-understood format. Our award winning strategies successfully enhanced internal training initiatives, customer learning and heightened global product awareness.
Roles: Creative Direction, Storyboards, Casting
Challenge: Our primary objectives were clear; educate customers, service technicians, sales teams and industrial distributors about gearbox challenges, prevention methods, and most importantly, how Meropa gear oils could offer superior protection.
Solution: Themed as a series of missions—we employed various creative strategies; we developed engaging concepts, carefully constructed scripts that told the story of relentless gearbox protection, appended educational content, and widely distributed the videos via multiple online channels to an international audience. I worked closely with our copywriter to develop detailed storyboards and directions for our design team and video production partners. Using a combination of 3D, actors on green-screen, audio engineering and more, we transforming complex technical information into a captivating, easily-understood format. Our award winning strategies successfully enhanced internal training initiatives, customer learning and heightened global product awareness.
In total, six mission videos were produced for the campaign.
The series was so successful, the Industrial Performance Group engaged our team once again to produce a follow-up series for a complimentary product line.
The series was so successful, the Industrial Performance Group engaged our team once again to produce a follow-up series for a complimentary product line.
Mission 1:
Introduction
Introduction
Mission 2:
Failure Threats
Failure Threats
Mission 3:
Micro-pitting Prevention
Micro-pitting Prevention
Mission 4:
Bearing Protection
Bearing Protection
Mission 5:
Selecting Lubricants
Selecting Lubricants
Mission 6:
Preventative Maintenance
Preventative Maintenance
Results and Outcomes:
140% more views than any other Chevron Industrial Performance Group video over a 6 month period
140% more views than any other Chevron Industrial Performance Group video over a 6 month period
32% higher retention rate than YouTube average
Over 6,000 combined views on YouTube
Awards:
AMA Crystal Award, Best Video Marketing Series
AMA Crystal Award, Best Video Marketing Series
BMA Lantern Award of Excellence
W3 Awards, Silver - Effects and Motion Graphics