AT&T Connect, Education Video Series and Product Tour
Roles: Creative Direction, User-Experience Design Lead
Challenge: AT&T Connect, Unified Communication provided on-demand collaboration, online meeting, web conferencing and videoconferencing applications. Its line of products empower individuals to communicate and collaborate remotely with anyone anywhere in the world. In a time before broad user adoption of virtual meeting tools, customers simply needed a little help to better understand the offer.
Our solution: We produced a series of fun, lighthearted educational videos that made a complex, multi-faceted product easier to understand through engaging, contextual scenarios. We also created an online how-to product tour that provided access to demos and explanations about key features and functions.
Roles: Creative Direction, User-Experience Design Lead
Challenge: AT&T Connect, Unified Communication provided on-demand collaboration, online meeting, web conferencing and videoconferencing applications. Its line of products empower individuals to communicate and collaborate remotely with anyone anywhere in the world. In a time before broad user adoption of virtual meeting tools, customers simply needed a little help to better understand the offer.
Our solution: We produced a series of fun, lighthearted educational videos that made a complex, multi-faceted product easier to understand through engaging, contextual scenarios. We also created an online how-to product tour that provided access to demos and explanations about key features and functions.
Quick Tips Video 1: The first video follows Sarah, our busy hero, through her day of working from home, from the coffee shop, and on the road.
Quick Tips Video 2: The second video in the series, follows Jackie as she transforms an abandoned lot into a public park.
Quick Tips Video 3: The third video focused on Matthew and demonstrates how he uses AT&T Unified Communication to easily collaborate between virtual offices and teams around the world on a complex project.
Integrated Product Tour
Following our video campaign, we worked closely with AT&T's internal marketing team to develop a fully branded Unified Communications product tour. It presented the products, features, and functions in an engaging way through explainer-video and on-screen content. The online experience was also built so that it could be easily managed as product offerings continued to grow and evolve.
Following our video campaign, we worked closely with AT&T's internal marketing team to develop a fully branded Unified Communications product tour. It presented the products, features, and functions in an engaging way through explainer-video and on-screen content. The online experience was also built so that it could be easily managed as product offerings continued to grow and evolve.
Awards:
BMA Lantern Awards - B2B Video Series and Campaign
BMA Lantern Awards - B2B Video Series and Campaign