AT&T Connect, Education Campaign
Roles: Creative Direction, User-Experience Design Lead
AT&T Connect, Unified Communication provides on-demand collaboration, online meeting, web conferencing and videoconferencing applications. These products empower individuals to communicate/collaborate remotely with anyone anywhere in the world. We produced a series of fun, lighthearted educational videos that made a complex, multi-faceted product easier to understand through engaging, contextual scenarios. We also created an online how-to product tour that provided access to highly technical demonstrations and explanations about key features.
Roles: Creative Direction, User-Experience Design Lead
AT&T Connect, Unified Communication provides on-demand collaboration, online meeting, web conferencing and videoconferencing applications. These products empower individuals to communicate/collaborate remotely with anyone anywhere in the world. We produced a series of fun, lighthearted educational videos that made a complex, multi-faceted product easier to understand through engaging, contextual scenarios. We also created an online how-to product tour that provided access to highly technical demonstrations and explanations about key features.
Quick Tips Video 1: The first video follows Sarah, our busy hero, through her day of working from home, from the coffee shop, and on the road.
Quick Tips Video 2: The second video in the series, follows Jackie as she transforms an abandoned lot into a public park.
Quick Tips Video 3: The third video focused on Matthew and demonstrates how he uses AT&T Unified Communication to easily collaborate between virtual offices and teams around the world on a complex project.
Integrated Product Tour: Following our video campaign, we worked closely with AT&T's internal marketing team to develop a fully branded Unified Communications product tour. It presented the products, features, and functions in an engaging way through explainer-video and on-screen content. The online experience was also built so that it could be easily managed as product offerings continued to grow and evolve.
