Creative Direction, Information Architecture, Interaction Design
In preparation for her 50th anniversary, Barbie's footprint within the FAO Shwarz store in New York City was re-imagined into an memorable and branded interactive experience. Instead of simply grabbing products off the shelf and then styling their dolls at home, customers could now design and style their dolls at kiosk stations and then watch their doll have a runway show. Once dolls completed their "catwalk" experience, they were then packaged and finally presented to the customer. My responsibilities included creative direction of the entire project as well as leading the UX/IA of both the customer kiosk experience and the back room (employee) fulfillment software.
View from Madison Avenue in New York CIty of the "Styled by Me" Barbie experience.
Final installation of "Styled by Me" Barbie Experience inside the FAO Schwarz store. Kiosks and displays in the foreground, fashion runway in the left.
Once the customer had finished designing their Barbie, their order was sent into a backroom where the doll was assembled, announced, and would "strut her stuff" on the runway. Go Barbie!
The backroom where the dolls were assembled. Six Foot designed and developed the application used to collect and send doll orders and specification to the assembly team. I led the UX/IA development of the backroom application and collaborated with the our development team as the product went through a series of iterative testing and updates.